Travelling with Nomad means friendship, fun and adventure plus the security that group travel brings. Our unrivalled experience in Africa also ensures your holiday is well planned to make the most of our spectacular continent.

We’ve spent years refining our service, improving our vehicles, training our staff and maintaining our equipment. We’re confident that our adventure tours are the best in Africa.

Africa is alive and waiting for you to discover her magic!

A Short History…

Nomad’s story began in 1997 when Alex Rutherford, founder and owner of Nomad, was fortunate enough to have conducted a trans-Africa expedition lasting almost a year. On that journey he encountered numerous companies offering trips to Africa. A void was noticed between strictly budget tours and the more upmarket operations. It was on that trip that the founding principle of Nomad was formed: Do it better and do it for less.

In those days we had one truck, 2 employees and one departure a month. Over the years we’ve grown to a fleet of around 40 vehicles, 150 staff and 40 scheduled departures a month all over Africa.

Our success rests on consistently maintaining high standards in all aspects of our operation, while still retaining the magic and passion that saw us grow so successfully. We have not forgotten the lessons learned in the early days. Still wholly independent, we remain owner-managed, ensuring passionate attention to quality tours every single day.

Read more about our Trucks

Mission Statement

Most companies have a mission statement. For many, they are just words. Read below to see how Nomad lives and breathes its mission statement.

• Quality of product & value for money

• Responsibility & accountability

• Fun & adventure

• Integrity & honesty

• Service excellence & efficiency

• Employment & opportunity



We pride ourselves on the consistently high quality of our service and product. The best endorsement for our tours is the feedback we receive from satisfied guests – around the world our reputation has been established by word of mouth and that’s the greatest compliment we could ask for! You can find feedback from previous travellers with us in this site under the applicable tour.


Nomad – Market Leaders

Nomad is one of the largest adventure tour companies in Africa, with a long and productive history in the industry. We have been respected as a professional and legitimate operation for over 16 years:

• Over 65 000 clients

• More than 23 million kilometers covered. Averaging 2 million kilometers and over 650 tours a year – our experience is unrivalled.

• More than 7150 tours run to date

• 150 loyal and dedicated staff

This makes us big enough to rely on, but small enough to care.

No one invests more than we do into guides, trucks, equipment or infrastructure.

African Operators are best!

We are extremely proud to be 100% African owned and managed. Living and working every day in Africa means that our finger is directly on the pulse of the continent. This ensures you receive the best Africa has to offer.

Every cent we earn is spent in Africa – creating jobs! By choosing Nomad you ensure that a large number of Africans are directly employed.



Nomad is a member of  Cape Town TourismTASANamibian Tourism Board