Alex Rutherford, the Founder, Owner and Managing Director of Nomad Africa Adventure Tours has a tangible passion for travel in Africa that was born years ago when he decided to cross the length of the continent in a not so trusty Landrover. Nothing could have prepared him better for his next adventure which was to be the birth of Nomad Adventure Tours.
It is extremely rare to have an adventure tour company owner who has built the trucks and equipment; put together the itineraries, budgets and schedules; guided and catered for the tours; marketed and made reservations and handled all operations and logistics throughout the 15 years that Nomad has been growing and developing into the well established and respected operation that it is today.
Alex was responsible for introducing a lot of “firsts” in the African adventure touring business and advancing the industry to what it is today. He continues to helm the company from a position of vast knowledge and experience which ensures that Nomad stays at the forefront of developments and offers the best quality and value camping, accommodated and small group tours on the market.