OUR VISION IS THAT OF A LAND WHERE PEOPLE LIVE IN HARMONY WITH THE EARTH AND ALL THE CREATURES THAT LIVE UPON IT.
The Nomad African Trust was established in 2008 by Alexander Rutherford, founder and owner of Nomad.
In deciding how to proceed with the vision of the Trust we had to determine how we were going to approach the multitude of challenges facing Africa every day. We came up with these guiding principles:
People, Places and Animals
To date we have been able to see positive results in our efforts and approach.
Our continuing aim is to obtain funding from players in the tourism industry and other related sectors, in order to help and protect the very people, places and animals that these parties earn their living from. As such we are able to provide focussed and specific help across these three fronts. Through this we have been able to effect real change by ensuring funding is spent in such a way so as to create permanent and long lasting benefits to our beneficiaries.
Many organisations focus on uplifting through modernisation, education and the like. While these are noble efforts we believe without jobs these drives are bound to fail. And so it is that we continue to focus heavily on job creation and skills development. We also target basic human needs like food, shelter and health care which, in Africa, are all too often found wanting. Another focus on our drive is to continue to support and help uplift rural communities as we believe that the source of many of the problems facing Africa lie in the challenges facing these rural areas. Aside from funding projects undertaken by our beneficiaries in these rural communities, the Green Seats initiative, through our planting partners, creates long term employment for the communities near the planting sites.
Instead of the sole focus being on only the remote wild lands of Africa we tend to focus more on the urban environment and their immediate surroundings. Areas of successful tourism operations are for the most part already protected by their position in the spotlight. It is the lesser known places of Africa that often need the greatest help and exposure. We believe that diversity should remain one of the most treasured characteristics of this beautiful planet.
Again, a huge amount of focus is already placed on the select few animals that generate the most interest. Although we are involved in anti-poaching initiatives and the protection of these creatures, our objective is also to assist with some of the lesser known animals in dire need of help. Our intention is to get involved in the breeding programmes and relocation of these species to their natural habitats and to restore these various regions to their former glory. One way we have been able to contribute to habitat restoration is through the Green Seats initiative.
For more information on this great initiative and a detailed look into our beneficiaries and the Nomad African Trust, please email: email@example.com