About Us


Travelling with Nomad means friendship, fun and adventure plus the security that group travel brings. Our unrivalled experience in Africa also ensures your holiday is well planned to make the most of our spectacular continent.

We’ve spent years refining our service, improving our vehicles, training our staff and maintaining our equipment. We’re confident that our adventure tours are the best in Africa.

We pride ourselves on the consistently high quality of our service and product. The best endorsement for our tours is the feedback we receive from satisfied guests – around the world our reputation has been established by word of mouth and that’s the greatest compliment we could ask for! You can find feedback from previous travellers with us in this site under the applicable tour.

We are extremely proud to be 100% African owned and managed. Living and working every day in Africa means that our finger is directly on the pulse of the continent. This ensures you receive the best Africa has to offer.

Every cent we earn is spent in Africa – creating jobs! By choosing Nomad you ensure that a large number of Africans are directly employed.


Nomad’s story began in 1997 when Alex Rutherford, founder and owner of Nomad, was fortunate enough to have conducted a trans-Africa expedition lasting almost a year. On that journey he encountered numerous companies offering trips to Africa. A void was noticed between strictly budget tours and the more upmarket operations. It was on that trip that the founding principle of Nomad was formed: Do it better and do it for less.

In those days we had one truck, 2 employees and one departure a month. Over the years we’ve grown to a fleet of around 40 vehicles, 150 staff and 40 scheduled departures a month all over Africa.

Our success rests on consistently maintaining high standards in all aspects of our operation, while still retaining the magic and passion that saw us grow so successfully. We have not forgotten the lessons learned in the early days. Still wholly independent, we remain owner-managed, ensuring passionate attention to quality tours every single day.

Africa is alive and waiting for you to discover her magic! COME EXPLORE WITH US!

Why with us?


What to

Our belief is that it’s not about the arrival at a destination, but the total experience of the journey that is important. We offer more choices, more dates, any duration, multiple directions and several languages offering you the best journeys with destinations.

Respect your fellow travellers and get to know them. Our tours guarantee a mix of different ages, nationalities and cultures and everyone has their own story. We encourage you to use this opportunity to get to know each other. Luggage space is always limited in any form or mode of transport, only pack what you need. Switch off from the outside world and understand that the weather is part of an African holiday but it can be a tough taskmaster so always be prepared to expect the unexpected.


Many people have travelled with Nomad several times, met their loved ones, returned with their children or previous fellow travellers.  This is the heart of what has driven our growth and success and improvement.   


The success or failure of any tour depends heavily on the guides on the tour. Nomad guides are known across Africa as great leaders, cooks and drivers, by all who come into contact with them.


Nomad constantly strives to give back to Africa, embedding real and lasting change. To this extent,
we were the first tour operator in our field to launch a
non-profit trust in 2008, to preserve and uplift the people, places and animals of our continent.