- Who are we?
- Dive Developments
- Understanding Dive Markets
- Why Dive in South Africa
- See the rest of South Africa
- Safety on Tour
- Sales & Marketing Ideas
- Now what?
Greetings from Africa
As a valued Nomad Agent we would like to take this opportunity to introduce you to an exciting new evolution in our product range.
For the past 7 years we have been successfully running dive tours on a group basis. Due to the growth of the worldwide diving market and a rising demand we have decided to launch our new range of scheduled diving tours.
Who We Are
Nomad Tours is the leading Adventure tour operator in Africa. With over 20 years of experience and more than 125,000 satisfied clients that have travelled on over 10,500 tours covering 14 countries and 35 million kilometers. With a fleet of 55 overland trucks custom built, Nomad offers scheduled and group departures, small groups specialties, foreign language tours and charters. Nomad has a reputation for quality and value for money.
Nomad Dive began operating dive tours in South Africa in 2010. These tours were offered on a group basis catering to international dive clubs combining the fantastic road based experiences with the incredible African marine life. Experienced in-house Master Divers with over 25 years dive experience crafted these tours, and all our tours are accompanied by a professional diver. This innovation proved popular and has grown from strength to strength. This led to a decision to open this amazing product to the general diving public.
Nomad Tours decided to launch a scheduled diving tour series that took advantage of our history of exploring Africa by vehicle, and our unique diving product. With this in mind we are excited to announce an evolution in our Dive Tour program. We have taken the best of our South African land based programs, which represent some of the finest wildlife experiences, and combined them with the pinnacle of diving in South Africa and, arguably the best apex predator diving in the world.
This series contains a range of products spanning 4 to 25 days across 60 departures. To put it simply, clients have the chance to see the Big 5 in Kruger National Park and combine it with the apex predators of the ocean. Tick a bucket list item on the sardine run, travel the renowned Garden Route and take in some whale watching at Hermanus before ending your trip face to face with a Great White Shark.
Understanding the Diving Market
There are over 50 million certified divers in the world today, with a further million people certified each year. The dive travel market is estimated to be approximately 6 million people. These are individuals who specifically travel the globe for the purposes of scuba diving. These individuals often have non-diving spouse / children and traditionally have been unable to combine their diving holiday with a family vacation. Dive travellers range in age between 33-55yrs and are split 60% male/40% female.
The USA and Europe are the world’s largest source market for dive tourism. Dive tourism is a well-established segment in many European countries. It has developed from a specialist activity into one of the most popular water sports. Divers generally have a high household income, tend to be highly educated and lead an active, healthy lifestyle. The average dive holidays of European citizens have a duration of between 10-14 days. Divers will pay an average of $500USD per day for their diving vacation.
The dive travel population is split into 3 categories:
Leisure divers form the largest segment of the dive travel market at approximately 70% of all European dive travellers. They prefer to combine diving with non-diving activities and look for opportunities to experience something new and different.
Passionate divers form 20% of European travellers and the diving itself is their main reason to go on holiday. They are like bird watchers and want to see a specific list of animals and will travel to see them.
Family/Couples make up the last 10% of the market. Usually there is one enthusiastic diver and one that likes to dive only once or twice or is not a diver at all. This category is often willing to spend more to obtain an option that meets both of their needs.
Why Dive South Africa
South Africa is one of the top ten dive destinations in the world. While there are many beautiful and rewarding dive sites across the world the reason to dive South Africa is simple. The big stuff! On any given day one is likely to share the water with Tiger, Bull, Hammerhead, Ragged tooth and Oceanic Black Tip sharks. In addition one may find yourself in the presence of dolphins, whales, mantas and whale sharks to mention but a few.
The list below is generally considered to be the Big Species Bucket List:
Divers 15 Big Fish Bucket List
We are humbled to be able to provide 10 of the 15 Bucket List items in SA:
1. Whale Shark Sodwana (Summer months)
2. Manta Ray Sodwana/Aliwal/Protea (year round)
3. Dolphins Sodwana/Aliwal/Protea/ Sardine Run (year round)
4. Sea Turtle Sodwana/Aliwal (year round)
5. Hammerhead Protea (September – May)
6. Dugong not found in SA
7. Tiger Shark Aliwal / Protea (Jan – June)
8. Eagle Ray Sodwana/Aliwal/Protea (year round)
9. Blue Whale not found in SA
10. Orcas not found in SA
11. Great White Cape Town (year round)
12. Humpback Whale Protea/Sardine Run (Winter months June-Nov)
13. Bull Shark Protea / Sardine Run (year round)
14. Basking Shark not found in SA
15. Seals/Sea Lions Cape Town (year round)
Below represents some of the finest large species bucket list diving experiences available on the planet, and all within the country of South Africa.
• Gansbaai (Cape Town): One of the only places where it is possible to come face to face with the legendary great white shark. In winter (June – July) you have the remarkable chance of seeing predation and breaching.
• Hermanus (Cape Town): The best land based whale watching in the world from June to November where you can see Southern Right and Humpback whales literally, metres away.
• Simonstown (Cape Town): Dive with one of the oldest species of sharks, dating back to the Jurassic period, the Seven Gilled Cow Sharks. Experience the playfulness of Cape Fur Seals underwater.
• Aliwal Shoal (Durban): Share your space with up to 50 Oceanic Black Tips at one time. This is also the territory of the massive Tiger shark.
• Protea Banks (Durban): Apex predator viewing heaven. Thousands of schooling hammerheads, circling Bull Sharks, inquisitive Tiger Sharks, Dolphins, Manta’s combine to create a unique diving experience.
• Sodwana Bay (St Lucia)
Pristine coral reefs in a World Heritage Site are also home to congregating Ragged Tooth Sharks, Dolphins and the occasional Whale Shark.
• Sardine Run (East London): The truly epic site of the largest marine migration on the planet. Seeing the mayhem of a feeding frenzy form above and below of amongst other things Whales, Sharks, Dolphins, Marlins/Sailfish, Barracuda’s and Cape Gannets.
Why See the Rest of South Africa
On these selected tours we have attempted to grab the majority of the world famous sights of South Africa and its neighboring kingdoms. There are 8 World Heritage sites in South Africa. We cover four of these including two in Cape Town, and one in both Sodwana and the Drakensberg. Some highlights include:
• High on the must see lists of visitors to South Africa according to Lonely Planet is the Garden Route. This is echoed by Trip Advisor and others “with good reason: you can’t help but be seduced by the glorious natural beauty”. Amazing scenery, fantastic food, whales, adventure activities and vineyards to die for.
• Cape Town has been voted as the best city in the world by Telegraph Travel Awards for the last four years. Its highlights include Table Mountain, Cape Point, Robben Island and its variety of vineyards.
• The Kruger National Park is only rivaled by the Serengeti and Masai Mara, as the undisputed wildlife capital of the world.
• The World Heritage Trans Boundary Drakensberg Mountains and stunning scenery of Lesotho provide the backdrop to astounding winding passes and traditional villages.
• The cultural identity of the Kingdom of Swaziland along with its fantastic national parks.
• Aside from the amazing diving, Sodwana Bay is one of our World Heritage sites. The reason for this is the amazing species diversity across both marine, wetland and savannah environments.
The Nomad Dive Tours focus on the incredible experience of diving with large species, particularly with sharks.
From 2011-2015, South Africa averaged 4.8 incidents and 1.4 deaths per year. These incidents cover those involving swimming, surfing, spearfishing, fishing, boat incidents and scuba diving. Scuba diving holds the lowest rate of incident of the above .
Nomad Dive understands that the health and safety of dive tourism providers are very important. We carefully consider our operators to ensure that their quality and safety measures are high and that diving is undertaken with safety in mind.
Sales and Marketing Ideas
The strongest dive travel nationalities in the world are the following:
The diving market can be split into several sales categories:
Dive Centres: Throughout the world there are thousands of dive centres. These centres specialize in training, equipment sales and introducing divers into the market. A large aspect to dive centre business is the organizing and selling of diving holidays to their customers.
Dive Clubs: Dive Clubs provide many benefits to divers, including meeting like-minded people, arranging regular dives, continuing with diving education and providing dive vacations and deals. Dive clubs will often organize group holidays and are a good entry into the diving market.
Dive Shows: There are many diving trade shows around the world on an annual basis. The largest of these are:
Boot Dusseldorf, ADEX Singapore, DEMA United States and ODEX Sydney. In addition to these are trade shows in individual countries that focus on their domestic diving market.
Dive Travel Agents: Many divers will have an idea of where they would like to dive, usually specifically to see certain species. They will then approach a dive travel agent to book their holiday.
Direct Clients / Online Bookings: Divers who have a specific destination or dive site in mind will research and book directly. They will usually accomplish this via websites offering the tour that they desire.
Traditionally many diving vacations are conducted on a “liveaboard” basis, where clients stay onboard a vessel that moves them from site to site. The downside to this is the lack of any alternative activities for non-diving family members as well as the absence of any land-based highlights to compliment the diving. The Nomad products combine the incredible diving of South Africa with the ability to see and do many other land based things.
The strength of our tours is therefore in its simplicity, meaning clients do not need to arrange their own land-based itinerary to combine with their diving trip. This product will appeal to the 80% (leisure and family markets mentioned above) of the market that wishes to combine land and sea highlights, as well as addressing the desires of the 20% (passionate divers) who want only to dive.
Nomad Dive has been created and is managed by professional divers, who understand the needs of the diving market and what they want. We are happy to assist with proving ongoing support with the following:
• The dedicated Nomad Dive brochure
• Photo and video promotional materials
• Nomad attends 4 -6 International Tourism Trade Shows annually, including WTM Cape Town, WTM London, ITB and Indaba. We are happy to meet with agents during these shows for the purposes of training and product knowledge.
• Nomad conducts multiple sales trips each year and are happy to visit any agents in these areas to assist with product training.
• Nomad Dive attends 3 International Dive Tourism Trade Shows annually, BOOT Dusseldorf, ADEX Singapore and DEMA United States. We are happy to arrange training sessions at these events.
Agent Discounts and FAM Tours:
We are happy to discuss agent discounts and FAM tours on a per agent basis.
The annual world tourism growth rate is currently 3.1%. In contrast to this, the Adventure Tourism growth rate is 46% and the Diving Travel growth rate specifically sits at 15.6% annually.
Nomad Tours have a full portfolio of diving focused tours that combine this growing tourism sector with the strength of the land-based highlights of South Africa. With the support of professional divers and the Nomad team you are assured that any investment into this arena will be justly rewarded.
As an existing Nomad agent you will already have a commission structure and STO Agreement in place. Therefore all you will need to do is contact us with any queries and start booking. All dive tour itineraries along with dates and pricing are on our website at www.nomaddive.co.za. We are happy to provide you with brochures and any materials that you would like.
We look forward to working with you.
Sea you on the road